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Residential Round-Up: Gannon Forrester, TOWN Residential

Mann Report, April 1, 2016



How long have you been in the business?

I have been in the business for 7 years.

What made you decide to get into real estate?

I had been living and working as an actor in Los Angeles for a few years and had just moved back to New York City where I grew up. While in Los Angeles, I worked a bit in property management and development, and developed a genuine fascination for architecture and design. I saw a career in New York City real estate as a great way to combine those interests and experiences with my background in marketing and sales. And truth be told, I was still acting when I first moved back, so I  was also attracted to the flexible schedule.  Real estate quickly went from a job to a 24/7 career that I love. 

Who inspires you?

I am inspired by the top people in my industry that I am surrounded by every day.  To see a developer buy a piece of land and then achieve their dream vision of creating this amazing building that changes our skyline; or the navigation of an intricate resale transaction is an incredible process to watch and be a part of.  As big as New York City is, the luxury sales market is a rather small niche and I am so appreciative of the relationships that I have forged and experiences I have had. 

What pushes you to the next level?

I love the thrill of competition and it is so exciting to set a record price for a seller or get the best deal for a buyer.  But what really drives me though is a genuine care for my clients and ensuring that every item in their “wish” column is checked off.  Selling or buying a home is one of the biggest financial decisions a person is going to make and moving can be one of the most stressful times in someone’s life.  I guide them through the whole process, becoming a confidant, an advisor, and friend.  Working with people at the various stages in their lives is incredibly rewarding. 

What is the hottest deal you have made to date?

It is a toss-up between a sale in one of my favorite buildings and a purchase with a favorite actor from a favorite show! On the sell side, I took over a gorgeous 3100 sf combination unit that had been on the market with two firms for about a year. I staged the home to emphasize the incredible features, and reintroduced it to the market with a lux event and re-energized marketing efforts.  Within five weeks, I sold the apartment at a record price in the building and achieved a 40 percent return for my very happy client.  And on the buy side, I had the pleasure of working with an Emmy-award winning actor who was looking for a home that had Central Park views as fantastic as his character’s fictional New York City home. Lots of laughs had, home found, and a terrific friend made in the process. 

What is your secret weapon for sealing a deal?

It really is not one, but many things that contribute to success. This is not just about selling real estate – we are selling a lifestyle, and although it sounds cliché, we are helping someone fulfill their dream. It is essential that I get to know my clients and customers and build relationships that are based on transparency and trust. I need to carefully listen to both what they say, and equally important, hear what they don’t say. It is likes and dislikes, body language. The true success is not the closing, it is the relationship that extends well beyond. 

What is the hottest area for deals right now?

West Chelsea is hot! All of the new developments along the High Line are in high demand.  

What is the best season for deals?

New York City real estate doesn't slow down, it is really 365 days a year with the pace of each month a bit different from year to year. Last year, January and February were quieter and the summer was non-stop - and this year, I have already completed more transactions in those two months than all of last summer. 

If you had to live/work in any city other than New York, where would it be?

I loved living in Los Angeles.  The weather is amazing and the homes are beautiful.  The ocean views in Malibu and the city views from The Hollywood Hills are rivaled by few.

What is the best piece of advice you would give to someone starting in the business?

Tell everyone you are a real estate agent.  Shout it from the rooftops and just make sure everyone knows.  You never know where you will meet your next client.  They could be a friend, a family member, or the person you are sitting next to at a restaurant.  Even meeting someone on the street.  Soak up as much information as you can and always be prepared to work.

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