TOWN IN THE NEWS

Why connections top business cards at real estate conferences

Inman News, March 30, 2016



“My tip is to focus on quality and not necessarily quantity when attending networking events. I have never found collecting a bunch of cards very helpful. I may have a bunch of cards but no idea who anyone really was.

“So instead I focus on spending more time with a select group of people at each event investing time getting to know them and building the foundation of a long-term relationship.

“I also learn the ways I can help their business grow by connecting them to the people I know. If possible I look through the attendee list ahead of time and reach out to those people that I would like to meet — inviting them for coffee or drinks — and making sure I find them at the event.”


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